The New England Aquarium has engaged BIA.studio to develop a program for the exterior master plan of the Central Wharf Campus. The intent of the project is to programmatically link the exterior environment of Central Wharf to the Aquarium’s new “Action Plan,” which will refocus the aquarium’s mission around the themes of discovery and lasting change. Making use of BIA’s Change by Design techniques, the programming process identifies the desired outcomes of each stakeholder group and utilizes their feedback to “score” the importance of outcomes based on the relative level of importance (for success) and current level of satisfaction for a given outcome. This process results in a list of prioritized outcomes that will be used to steer and evaluate the subsequent master planning process.
