The New England Aquarium engaged BIA.studio to develop a program for the exterior master plan of the Central Wharf Campus. The intent of the project was to programmatically link the exterior environment of Central Wharf to the Aquarium’s new “Action Plan,” which refocused the aquarium’s mission around the themes of discovery and lasting change.
Making use of BIA.studio’s OUTCOME-DRIVEN design™, the programming process identified the desired outcomes of each stakeholder group and utilized their feedback to “score” the importance of outcomes based on the relative level of importance (for success) and current level of satisfaction for a given outcome. This process resulted in a list of prioritized outcomes that was used to steer and evaluate the subsequent master planning process.
